DIGITAL MARKETING STRATEGIST
Ideas are easy. Making them matter is the work.
Digital marketing strategist in Kannur, focused on turning ideas into clear digital experiences through content, social media, SEO and thoughtful brand strategy.
Strategy · Content · SEO · Social
intentional
ideas
real impact
ABOUT ME
Digital marketing, without the unnecessary noise.
I like digital marketing when it feels intentional — not when every brand is posting because “we need content today.”
I’m Hiba — a digital marketing strategist in Kannur with a background in History and training in digital marketing. I help brands find a clearer voice through strategy, content and meaningful execution.
I work across social media, content strategy, SEO and digital communication, with a focus on ideas that actually connect.
For me, the goal isn’t just to keep a page active.
It’s to make people stop, understand, remember and act.
BA HISTORY
DIGITAL MARKETING
KANNUR, KERALA
IDEAS → IMPACT
MY APPROACH
I don’t start with
“What should we post?”
I start somewhere else.
What are we trying to make people understand?
Because a beautiful Instagram feed without direction is still just a beautiful Instagram feed.
My process usually moves through four questions:
01 — WHAT?
What does the brand actually have to say?
02— HOW?
Who are we saying it to?
03— WHY?
Why should they care?
04— HOW?
What is the clearest, most interesting way to make it happen?
→ Strategy comes first. The content comes after.
Ideas
Strategy
Impact
services
What I can do for your brand.
Digital marketing isn’t one giant task. It’s a lot of small decisions that need to work together.
I work across the parts of digital marketing where strategy, communication and creativity overlap.
01
Social Media Strategy
Building a social presence with a reason behind every post — from content pillars and positioning to platform-specific ideas and publishing direction.
Content direction · Content pillars · Platform strategy · Campaign planning · Audience research
02
Content Strategy
Finding the stories, topics and formats that make sense for a brand — then turning them into content people actually want to consume.
Content planning · Creative concepts · Content calendars · Campaign concepts · Brand messaging
03
SEO
Helping brands become easier to discover by connecting useful content with the things their audience is actually searching for, looking for, and ready to explore.
Keyword research · On-page SEO · Content optimisation · SEO structure · Search content
04
Website Content
Creating website copy that doesn’t just fill sections — it gives visitors a reason to keep reading, builds trust, communicates value, and makes your brand easier to remember.
Website copy · Landing page content · Service pages · About pages · CTA strategy
05
Brand & Digital Presence
Making sure the way a brand communicates online feels consistent, recognisable and intentional — across every digital touchpoint and interaction.
Brand voice · Digital positioning · Content direction · Visual communication · Online presence
Strategy
Content
Real Growth
SPECIALITIES
Where I naturally do my best work.
01
Making complicated things easy to understand.
Because good marketing shouldn’t need a dictionary.
02
Turning ideas into content that connects.
Taking the “we should do something with this” idea and actually giving it shape.
03
Finding a story behind a brand and its purpose.
Because people connect with meaning before they connect with marketing.
01
Making content feel human, relevant and real.
Less corporate language. More actual communication.
02
Connecting creativity with strategy to make ideas work.
Because creative works gets stronger when it knows what it’s trying to achieve.
Strategy
People
Content
skills
The things I bring to the table.
Things I’ve actually made.
01
WEBSITE DESIGN & CONTENT
Aurelia Estates
A luxury real estate website with a refined and modern brand presence.
What I did
Strategy · Content · SEO · Creative Direction
THE IDEA
To create a digital presence that reflects the brand’s premium positioning while keeping the experience clean, modern and easy to navigate.
01
WEBSITE DESIGN & BRANDING
VYRA
A digital agency website with bold ideas and a distinct brand identity.
What I did
Strategy · Content · SEO · Creative Direction
THE IDEA
To create a modern, minimal website that communicates the agency’s approach with clarity, confidence and a distinct visual identity.
testimonials
Nice things people have said.
“Hiba brought clarity and structure to our brand communication. The content strategies she developed helped us show up more consistently and with purpose.”
Sanika K V
Web Designer / WordPress Developer
Opentutor Digital Academy
“Working with Hiba made the process so much easier. She understood our vision quickly and created a website that feels premium, clean and true to our brand.”
Mursal Mujeeb
SMM Trainer
Opentutor Digital Academy
“Hiba has a great eye for detail and a strong understanding of digital strategy. Her ideas are always practical, creative and aligned with our goals.”
Nida Hassan
Classmate
Opentutor Digital Academy
why me?
If you’re looking for someone who…
01
doesn’t copy what everyone else is doing.
02
will question an idea before blindly executing it.
03
cares about the words as much as the visuals.
04
can move between strategy and creativity.
05
understands that attention isn’t the same as connection.